North Beach (NOBE): Miami Beach’s Next Big Real Estate Opportunity
Miami Beach is changing fast, and one of the most exciting transformations is happening in North Beach — now often called NOBE. For years, this area saw slower growth, but that era is over. Developers are bringing new life, luxury, and opportunity to this vibrant beachfront community.
One of the biggest projects will be from Terra Group, redeveloping the historic Deauville Hotel, originally built in 1957. As part of the project, Terra will contribute $7.5 million to revitalize the nearby Byron Carlyle Cultural Center, adding arts and culture to NOBE’s growing appeal.
Several major developments are also underway:
- Lefferts is building Palma, 72 Park, 72 Carlyle, and 88 71st Street.
- Another developer is creating Ella, adding to the mix of modern residential options.
Lifestyle upgrades are following the real estate boom. Michelin-starred chef Carlo Mirarchi is opening Ezio’s at 72 Park — a dining destination likely to become one of Miami Beach’s hardest reservations to book.
For buyers, North Beach offers strong investment potential. Prices remain lower than in South Beach or Mid-Beach, but the momentum of new luxury condos, restaurants, and cultural projects suggests values will rise.
Whether you’re a second-home buyer, investor, or simply want a beachside lifestyle with growth potential, NOBE is emerging as a prime choice in the Miami Beach real estate market. I can help you identify the best opportunities before they sell out.